The Complete Guide to Writing Product Titles That Sell

## Why Product Titles Matter Your product title is often the first thing potential buyers see. It needs to accomplish three critical goals: 1. **Attract attention** in search results 2. **Communicate value** quickly 3. **Include keywords** for discoverability ## The Anatomy of a Perfect Product Title ### The Formula **[Brand] + [Product Type] + [Key Feature] + [Size/Quantity] + [Color/Variant]** ### Examples Bad: "Nice Blue Shirt" Good: "Nike Dri-FIT Running T-Shirt - Breathable Mesh - Mens Large - Navy Blue" Bad: "Phone Case" Good: "iPhone 15 Pro Max Clear Case - Military-Grade Drop Protection - MagSafe Compatible" ## Platform-Specific Tips ### Amazon - Maximum 200 characters (but 80 is ideal for mobile) - Start with brand name - No promotional phrases like "Best Seller" ### eBay - Up to 80 characters - Include item specifics - Avoid ALL CAPS ### Etsy - 140 characters max - Front-load important keywords - Be descriptive but natural ## Common Mistakes to Avoid 1. **Keyword stuffing** - Do not repeat the same word multiple times 2. **Missing specifications** - Always include size, color, material when relevant 3. **Vague descriptions** - "High quality" means nothing; be specific 4. **Ignoring mobile** - Most shoppers browse on phones; keep titles scannable ## How BazarBot Helps Our AI analyzes top-performing listings in your category and generates optimized titles that follow best practices for each platform. You can: - Generate multiple title variations - A/B test different approaches - Auto-optimize based on performance data ## Quick Checklist Before publishing any listing, ensure your title: - Includes the brand name - States the product type clearly - Highlights 1-2 key features - Contains relevant size/quantity info - Is free of spelling errors - Fits within platform character limits Master your product titles, and you will see improvements in both search visibility and conversion rates.